For my final research project, I would like to do a study on advertisements, and how they are shown to the consumer through various websites. For example, one website might be Hulu plus, in which consumers pay $10 a month to watch unlimited data. However, the Hulu plus users still have to watch advertisements. Hulu’s reason for this is to reduce the monthly subscription price of the service, but is compensation for expenses what the advertisement industry is all about?
In addition to looking at a number of websites, such as Pandora, Netflix, and Hulu, I also want to look into the reasons for the particular advertisements on these websites. Are they targeting a certain audience to create a particular amount of diversity required by the FCC? How successful are these advertisements in reaching the consumer? Is the viewership the number one factor, or is the economics surrounding the viewership more important to the particular media form?
In the case of Hulu, many consumers are frustrated with having to watch advertisements after paying a $10 a month fee. Is this the case in all industries? The interesting part to me is that these media sites are trying to reach the consumer, but with the constant bombardment of advertisements, are these sites actually driving away the consumer?
In addition to the websites listed above, I want to look into Facebook and Google, and how they have tapped into the advertising world. Facebook seems to be trying to tap into the conversations of the people using the site. Sometimes, this works, but most of the time, it shows how creepy the social media industry has become. Google now "knows" things about you, but how? And how does Google use this information to try and sell you something?
I want to argue that the implementation of advertisements on media websites and networks are driving away the consumer because of their manipulation to to sell something while compensating for their expenditures. As of now, my paper feels a bit messy, so I am looking for any and all suggestions!! Here are a couple articles I read that helped me formulate my argument: