tag:blogger.com,1999:blog-797254726302984101.post2037792336100362522..comments2023-08-11T08:44:58.062-04:00Comments on The Business of Media: Advertisements on Media WebsitesErinhttp://www.blogger.com/profile/06042416713623665476noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-797254726302984101.post-45461148285153993292012-02-20T09:48:43.321-05:002012-02-20T09:48:43.321-05:00I think it would be interesting to look at this fr...I think it would be interesting to look at this from a non-consumer perspective. The idea of targeting audience has changed the advertising industry/ business companies. things like google ads is making it businesses reach out to their customers a lot more quicker. <br /><br />Privacy issues are often raised with the abundance of targeted ads in the websites. So you could look at how the ads are invading consumers' privacy. the center for digital democracy (CDD) is one of the groups that is working to promote consumer rights to protect privacy. You could look at similar organizations and see the effects/responses of targeted ads in media websites.mericashttps://www.blogger.com/profile/12668211111491062948noreply@blogger.comtag:blogger.com,1999:blog-797254726302984101.post-68580725552001300762012-02-19T21:14:41.584-05:002012-02-19T21:14:41.584-05:00Claire I like the idea. When it comes to the econ...Claire I like the idea. When it comes to the economics behind viewership, I'm not exactly sure if this is what you were trying to get at but, lots of times for companies it is not always how many people are reached by the ads but the type of consumers that are reached by the ads. When I was working this summer my company sold the fact that our publication reached an affluent audience. So for the advertisers is was not always about how many people they could potentially reach but of those people who would be the most likely to consume their products.Nick Farrellhttps://www.blogger.com/profile/02333097903752628489noreply@blogger.comtag:blogger.com,1999:blog-797254726302984101.post-69479376727884930842012-02-19T20:34:04.344-05:002012-02-19T20:34:04.344-05:00Claire, I am also looking at advertisements on soc...Claire, I am also looking at advertisements on social media and other internet sites. It's so creepy how Google and Facebook seem to "know us" with their targeted advertisements. At the same time, we get to use Facebook and Hulu (the regular version) and Google as a search engine for free. It almost seems to me like an unspoken arrangement, we get to use these resources free of charge and advertisers get to target us with ads. Would people be willing to pay for Facebook if that meant that they would no longer be bombarded with ads? <br /><br />This may be an interesting article for you to look at:<br /><br />Grover, Ronald. "How Many Ads Will Web Viewers Watch?." Businessweek 4143 (2009): 50-51. Business Source Complete. Web. 19 Feb. 2012.<br />http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=43609313&site=ehost-liveSally Maxwellhttps://www.blogger.com/profile/02694484239384932136noreply@blogger.comtag:blogger.com,1999:blog-797254726302984101.post-10271674196089530522012-02-19T19:18:27.761-05:002012-02-19T19:18:27.761-05:00I'm doing a similar topic and I think its such...I'm doing a similar topic and I think its such a complex yet interesting topic. <br />This article talks about the topic of Google privacy and the consumers conscious choice to engage with these market-driven advertising sites.<br /><br />http://www.informationweek.com/news/security/privacy/232601119genesishttps://www.blogger.com/profile/06655474155326409031noreply@blogger.com