Monday, February 27, 2012

Sequel Epidemic in Hollywood

After reading through Roberts and the Articles, "The Day Movies Died" and "Sequels come Fast and Furious as Studios Aim to Cut Risk," It is very evident in my mind that their is now a gap between the Creative and Commercial aspects of making a successful movie or even TV show. In the modern era that we live in people expect more and more from the movies that they go see. The issue with this is that these expectations cost a lot of money in terms of what it takes for the producers to make them. If these shows or movies flop there is a large amount of loss and sunk costs in regards to this risk.
It is my opinion that although yes there has been an increased amount of communication between Creative and Commercial, as Rogers says, the industry is clearly dominated by the commercial risks. Anymore we see studios fighting battles over who can get the rights to popular books, especially those that come in a multiple part series. The people in the Commercial sectors can be almost sure that because of PREVIOUS success, these movies will be profitable. This is the point when it seems Creative gets involved, but it is still not until after the fact when the people in charge of Commercial aspects have made up their mind about what needs to be created.
Although it is a shame that it seems some creative aspects have been extracted out of Hollywood, people have to remember that it is still essentially a business. If movies or TV Shows flop, people lose their jobs and sometimes studios will have to go bankrupt. Two of the best examples I can think of personally in recent history would have to be the Harry Potter movie series and the Toy Story Series. Both were done a little differently in terms of timing and release but in both cases the hype and popularity for each case almost created as some business men say are their two favorite words, "sure thing." I argue that commercial does have a say over creative at the moment, and if you dont believe me, here is one of the most hyped upcoming movies...

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