“Largest worldwide video-sharing community”
I would like to research how YouTube has become an integrative part of our culture. More specifically how it benefits large companies to a single individual. The way we use YouTube’s is very unique. It can be used for business (major corporations, artist, advertisements, digital music videos, music labels, etc.) and pleasure (personal use, embarrassment, simply listening to your favorite song, finding/ uploading a funny videos to show friends and family etc.) I would like to look into how YouTube impacts the audiences as patrons of business, also how YouTube impacts the audiences as viewers of entertainment. In addition, I would like to touch on how YouTube is “free” according to Anderson’s theory. Lastly I want to talk about how YouTube is regulated, who regulates it? And what is being regulated?
Focusing on the business end of the research, I want to study how advertisements are “endless” on YouTube. Including advertisements posted on the site by the agencies as well as the advertisements that run before you watch a YouTube video. Are the agencies are actually benefiting from the YouTube advertisement? How much money is being spent vs. how much is being made. How does YouTube get paid? How many jobs have been created by YouTube if any?In contrast, I want to look at how we the consumers use YouTube, to either get our name out there, entertainment and or post random videos. How do we benefit from posting these videos/ why do we want to post videos? Why do we want to watch homemade videos and post them on the internet for the world to see? Is our culture addicted to YouTube, if so why?
Generally speaking I do not know much about the history and the creation of YouTube an would like to explore this during my research. I am really excited to learn more about YouTube and how it has become the new craze!
Random thought: Maybe I can post a video and incorporate my experience into the data collection.