In the final research, I would like to research on the influence of advertisement industry among media.
Through the classes, we have read and discussed about how advertisement industry has influenced on other media industries so that the targeted audiences become narrowed: consumers.
For example, TV industries need a support for its funds from advertisement industries; as a result, the TV programs become not only what audiences want but also what advertisers want. This brings up the question of media as public sphere, diversity in audiences, or possibility of democracy. Also, because the purpose of advertisements is promoting product and make profit, one would say advertisements are promoting consumerism.
I would like to do content analysis of one TV program (I am thinking about Gossip Girl for this now), and specify what kind of audience they are approaching or what products they intend to sell through this program after researching what advertisement companies were funding for this TV program. After this, I will make an argument between the authors who argue that advertisements influence on TV program to decide the targeted audience and also message (“buy product”) and the authors who argue that the audience influence on content of TV program.
However, I am still not sure how to narrow down my research topic and am not sure if this research topic is what I want. I will explorer more and we will see....