Minority representation in mass media has become an increasingly important topic as the combination of increased diversity and the information age has created measurable demographics for who is using and most importantly paying for media. Minority races make up almost 40% of the United State's population, women over half of the population, and members of the lower middle and working classes over half by some estimations, yet they are still underrepresented and possibly misrepresented in many forms of media. Therefore, this paper will analyze how different groups of people such as women, racial minorities and homosexuals, have been and still are underrepresented and stereotyped in contemporary media.
As we discussed extensively in class, corporate media such as public broadcasting companies are very interested in, naturally, making money. In my paper I would like to analyze how this capitalistic pursuit leads to certain groups being underrepresented in mass media, and how stereotypical notions of races, genders, and other minority groups can be created perpetuated. The mandates of media corporations, especially broadcast corporations, are in place to, in part, serve the consumer as best as possible. And when media companies chase the all important dollar sign, there is a substantial amount of societal carnage left in its wake.
For my paper, I will start with a background of the development of the mass media industries, linking that to the portrayal of gender and minorities both historically and in present day media. Using specific examples from the media past and present, this paper will delve into the many examples of how certain groups are repressed in mass media, why this is the case, and what can be done about it - both from a consumers and a corporations perspective.