The creation of the media matrix reveals the struggle between media and advancing technology. Media industries depend on technology in order to function. When the television was first created it was a brand new medium that was taken advantage of and that brought about a whole new industry. Now things are moving beyond just TV and the broadcasting networks. In order to survive these networks must change to media matrix systems in order to compete with the other channels. This is the fear. Once the ratings went down on broadcasting networks in 2008 major changes occurred in order to be reoriented into the advanced ways of television. Fear of being left behind in an age that is developing faster than an industry has forced networks into the future. Television is the perfect example of an industry being dependent on technology while still fearing it.
The industry seems to continually resist the change that is inevitable and necessary for their survival. One reason for this may be that technology is moving too fast. By having this huge commercial system, change takes time to trickle down, so by the time the new changes have been made, it is time to make another. The TV industry must find a new way to embrace technology in order to keep up with technology and their viewers.