Many may know My Morning Jacket for their charitable donations or their headlining act at Lollapalooza this past summer, but much like most bands, My Morning Jacket began as a local, grass-roots band from Louisville, Kentucky. Back in June, My Morning Jacket wrote a letter to the Kentucky Congressional Delegation on behalf of non-commercial radio and digital music media outlets. In this letter, they expressly state how important it is to continue and promote the use of these forms of musical sponsors because they believe that stations such as NPR, and the ways in which Facebook acts in society, plays a great role in the success of many bands. The interplay between the technological and the traditional is one that can lead to a greater audience.
This article is a perfect example of the debate that exists regarding commercial versus non-commercial radio stations. For years there has been discussion surrounding the importance of non-commercial radio stations and whether or not they are worth the air space that they are allotted; the defensive side of this issue has always emphasized the educational aspects that non-commercial systems can provide to the public and thus the debate has never been resolved.
Additionally, the popularization of digital music has been criticized by the industry -- there is a contradictory juxtaposition that exists between the two forms of music industries that are so highly criticized by the masses. On the one hand, we have a very traditional form of music accessibility that is frowned upon for its "impracticality," whereas on the other we have another form that is too highly advanced technologically and is frowned upon for the ways in which it can trick the music industry.
When hearing from a band as popular as My Morning Jacket, it seems that the Congressional Delegation of Kentucky has no choice but to take what they say into consideration. The masses that support My Morning Jacket's music will likely support their ideology, especially if it is one that helped lead them to their success, and thus the pressure will truly be on the government to comply with their wishes. This seems to be the best strategy: keep digital music and non-commercial radio alive!
Check out the article here!