This technique also has a huge impact on the exhibition and distribution practices. The Walking Dead is played not only on AMC but also on Netflix. AMC has already been changing their practices by making their material available online. By having the show available on a movie theater screen. This is a whole new way of viewing the film, in a whole new location. This completely changes the show's traditional distribution practices and opens up a whole new way to view TV. By having the show online, on TV, in a movie theater, and later on DVD, AMC is covering all of their bases for distribution and exhibition, thereby increasing all chances of the show being a success and getting AMC's brand out to larger audiences.
Showing the TV show for free at a whole new place of exhibition for television not only fulfills the commercial mandate of AMC but also modernizes their exhibition and distribution practices.