Wednesday, August 31, 2011

Advertisers Will Pour In for Fox UFC Package

This article caught my attention for various reasons. First off, it was only 5 years ago that the UFC was facing financial problems and could not find any true media conglomerate to back their business. Not only has the UFC expanded and grown in the past five years it is quickly becoming the new big thing in sports. Some people say boxing is beginning the fade while the UFC offers a new sense of fighting and a more one on one with the fighter.
Fox Network is taking a leap of faith with their interest in the UFC, but i think it will pay off. The UFC had the "do not buy tag" for so many years, however the amount of growth and revenue in the last five years could change any execs opinion.
With relation to "the business of media" this directly relates to how media and business are always related when it comes to money. Fox is hoping to cash in on and already popular attraction but now expand to more followers hoping to cash in big.

1 comment:

  1. This is really great, Robert--I'm wondering what it is that FOX sees as profit potential in the UFC. Your point that UFC offers more one-on-one with the fighters is interesting--I'm sure that makes it more appealing to the network. I don't know much about UFC, but it certainly seems like the kind of thing that could garner a pretty sizable audience, especially on FOX. Time will tell, I guess!