Monday, January 30, 2012

Media texts.

Selling Audience is an important part of these upfront presentations. If the networks can successfully sell their audience to the advertisers, they have had a relatively successful presentation. While brand name, environment, etc. are important in these presentations: the aspect of selling the audience is especially crucial to generate the advertisement revenues. The demographics of the viewers are crucial in the sense that it can determine the media texts. Who is watching television becomes an important factor to take into consideration. Once the television viewers have been identified, the media texts: advertisements ad programming, will be designed in such a way that the audience can connect and relate to the media texts they are receiving. The Youtube Video: Puncturing the TV Ad Sales Myth shows how the “audience” aspect is a determining factor attracting advertisements. Some networks will appeal to the baby boomers, while others, like the WB will attempt to persuade media buyers of why their demographics is good for their brand. The Type –H men in the History Channel youtube video also illustrates the importance of “selling audience.”

With a target audience in mind, the media texts are then designed to shape the emerging culture and society. Media texts are constantly around us, and slowly, the society in which the media is centered begins to look like the media texts them selves. For example, the way those women are shown in the media: white, thin, tall, long hair, etc. become the beauty ideals of women in general. The viewers desire celebrity lifestyle shown in the media. The materialistic lifestyle becomes attractive and viewers of the television become active consumers of what they see in the media. The media attempts to both shape and reflect the society in which it is situated, and the media texts of the society serves as representations of that society, when that media is exported in the international market. The youtube video: the media influence – illustrates how media texts shape out culture/society

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