Monday, October 10, 2011

Commercial Interests VS. Creative Interests

The relationship between the creative and the commercial industry is very dynamic. They both are impacted by the other and cannot exist without one another. The creator creates the idea while the commercial industry provides institutional support to the creator. In other words, the commercial industry does everything it can to make sure that the product is a success. Including limiting the creator’s ability to be creative. With that being said, I believe that creativity is no longer a main target in selling the product. Today, film/TV productions are selling due to the big name actors and producers while creativity is only a plus. Lets face it: some of the most popular movies and TV shows in the past years have been remakes from films and novels that have been successful in the past. Are we being creative or safe? It is clear that we are playing the economically safe card and putting creativity on the back burner.

However, in the article FX's 'Always Sunny' Model: Low Costs, Total Freedom the creators were able to do whatever they wanted with the TV series, because it was a low budget production (there are no issues with risk taking). In this model, the creators have appealed to the audiences, which is one of the main targets of success. The Always Sunny model shows the opposite relationship between commercial and creative. The creators have no boundaries because they were not restricted by the commercial industries fear of risk taking. In all, commercial interests and economic constraints effect creativity.

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