Media's effects on the Stock Market.

For my paper I am going to focus in the effects that the media has on the stock market and its outcomes. After being in the industry personally and with Merrill Lynch it is amazing how much the popular and reputable media has on the outcomes of the stock market for the day. There was once a time when the outcome of the stock market was based on basic principles and ideologies. Although with the popular media that we see today this is no longer true. The market is essentially driven by the information that is received over the media wire.
It is a topic that is important to investments because there are traders that trust on investing on the public media. It would be interesting and potentially unique to see how reputable media such as the Wall St Journal, New York Times, and CNBC can drive markets. The importance of this is that most of these publications use online updates that are becoming the sources of information for traders on Wall St to Lasalle St to London to Beijing. The importance of information in the media to traders has stemmed all the way to sources such as twitter and its counterpart tweetdeck. This is a system in which people can create formations of their importances on twitter to receive news as it happens.
This is a topic that serves a purpose to the importance of media. Companies like CNBC rely on there ability to give the news as it happens so that they can be an important asset to Wall St. With a niche like this they are able to find their target market while also serving a purpose to financial markets, which is one of the largest business markets in the United States. I think that this project could serve a purpose in something that is changing the form of financial markets as we know it.