The solution is pretty ingenious, actually. The publicity department decided to treat Kermit and the gang as real life Hollywood stars. And, thankfully, interviewers and the public go along with the gag. In the interview Ellen did with Kermit before the release, she comments, "This is the first time I've ever had a frog on the show!" No kidding.
These appearances are obviously unique, and, therefore, stick to the audiences mind. For a publicity team, that is all you can ask for. "The Muppets" was a smash hit. By its third week in theaters, these puppets had made over $67 million, surpassing all other previous Muppet movies. This seems to be a pretty big feat to me, considering how long it had been since our furry friends had made a film. It appears that the "standard rich and famous" contract for Kermit the Frog and Co. won't be expiring any time soon.
1. Did you always know you wanted to work for Disney? What drew you to the company, and, specifically, to the Studios portion?
2. How did you first get involved with the company?
3. I really enjoyed "The Muppets." Can you describe how doing publicity for a film like that was different than ones without puppets? Were there challenges that normally don't occur with your other films?