So why does Tosh.O have edge? When you think about it, it should play to a very broad audience. Daniel Tosh takes funny Youtube clips and makes jokes about them while they play for the in-studio audience. However, Tosh (or at least the character he portrays during his stand-up and his show) is unbelievably racist, sexist, homophobic, and misogynistic. As long as you take his jokes with a grain of salt (and even then it is sometimes not enough), then his jokes are funny, but not everyone understands that. This means that he has a very select audience, which Havens and Lotz call a pure demographic, gives Tosh.O serious edge.
This is the class blog for Denison University's Communication 315-01: The Business of Media.
Sunday, November 27, 2011
The Edginess of Daniel Tosh
While reading the section about having edge the show that continually popped into my mind was Tosh.O. If there was ever a show that had edge it is this one. The idea of a show having edge is a show that has a niche audience, which means that a very select group of people that will watch it instead of a mass audience. This is great for advertisers because they are able to play very specific ads during these shows and almost all of them will accurately target the audience.
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