tag:blogger.com,1999:blog-797254726302984101.post4404722067077094547..comments2023-08-11T08:44:58.062-04:00Comments on The Business of Media: Super Market Sweep: Product Placements & Mobile Devices Influence on the Point of PurchaseErinhttp://www.blogger.com/profile/06042416713623665476noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-797254726302984101.post-88204755289711404512012-02-20T01:02:46.165-05:002012-02-20T01:02:46.165-05:00Carly, like Claire I hadn't heard of the point...Carly, like Claire I hadn't heard of the point of purchase or it's affect on the consumer culture in our society. I really think that it is a valuable thing to consider especially with your point about mobile shopping. When I think about shopping with technology it's hard not to see how easy it is the purchase things and that this accessibility is changing the entire consumer nature of the way which advertisers can sell products. For instance, I am more likely to purchase things using apps on my phone because it feels less like I am spending money but also I can make purchases with quite literally the touch of a button. <br /><br />I did some research as well and thought that this might be a good source for you! <br /><br />http://csx.sagepub.com/content/34/1/43.full.pdfEmalinehttps://www.blogger.com/profile/12416633280234991270noreply@blogger.comtag:blogger.com,1999:blog-797254726302984101.post-59468468111807738802012-02-19T21:18:45.625-05:002012-02-19T21:18:45.625-05:00Carly, I think this sounds like a really interesti...Carly, I think this sounds like a really interesting topic. I had never heard of this, so I just did a little research. I think it could be cool to do a large part of your research on the economics behind P-O-P. I think the mobile culture has sky-rocketed with the introduction of the iPhone and all the apps in the past several years, and is P-O-P right for this fast-paced environment in the business, digital, and psychological spaces? I think that advertising is huge for this and has the potential to become something really big.<br /><br />Here's an article I just found online, it's pretty interesting and very pertinent to your research:<br />http://www.businessweek.com/globalbiz/content/sep2008/gb20080922_109810.htmClaire Nelsonhttps://www.blogger.com/profile/17652187505449961382noreply@blogger.com